30th August – 1st September 2017
Toowoomba Showgrounds, Toowoomba, Queensland
Exhibitions and trade events are one of the most cost effective and proven sales and lead generation tools available to businesses today. There is no other marketing or promotional medium available that can place your company directly in front of thousands of qualified shoppers who are attending an event specifically to view, compare and purchase products and services. Exhibitions and trade events give you the ability to directly connect one on one, face to face with new and existing customers. You have the ability to promote yourself and your company, demonstrate your products, explain features and benefits, directly sell and take orders, plus you will receive immediate feedback that will assist you to understand your customers better.
Australian Events have been assisting businesses small and large for over 20 years. We have seen many incredible success stories and have watched hundreds of companies grow from initial business ideas into successful businesses and market leaders. There is no doubt that your business can benefit greatly from exhibiting at events. If you put the time and energy into planning your exhibition, use motivated, passionate and friendly staff, have great products and services, and are ready to work your stand hard for the length of the exhibition, you will succeed!
2017 EVENT COUNTDOWN
2016 EVENT STATISTICS
Statistic data received from 2016 exhibitors and visitors who subscribed to the event newsletter.
2016 EXHIBITION DISPLAYS
The 2016 event attracted 94 exhibiting local and national companies, filling over 54,158 square metres of exhibition space at the Toowoomba Showgrounds, Toowoomba, Queensland, Australia.
SQ/M DISPLAY SPACE
2016 EVENT PATRONS
The 2016 event attracted 5,236 patrons over the three days. Patrons came from around the local region and many others traveling from across Queensland and interstate to attend the event. Patrons were offered a free return pass, allowing them to return to the event for the entire three days for the one low entry fee.
2016 EVENT GUIDE PUBLICATION
EVENT GUIDES PRINTED
There were 35,000 full colour Event Directories produced, with 30,000 which was inserted into the Queensland Country Life and The Land. A further 5,000 copies of the Event Guide were printed and handed out to attendees at the entrance to the event.
2016 Exhibitor Survey Results
Was the Expo important to the promotion of your business ?
- Yes 88%
How would you rate the sales and leads at this event ?
- Good – Excellent 61%
How would you rate the Event promotion ?
- Good – Excellent 80%
Exhibiting at events is a great way to promote your business ?
- Agree 88%
2016 Exhibitor Testimonials
Thankyou for the opportunity to set up our SARCIS, NHW and Police recruiting display at Beef Expo. Hopefully the event will grow and become a permanent fixture of events in Toowoomba.
A good event which enabled us to meet our clients and showcase our product directly to our target market. Hopefully, this event will grow every year.
We found it a worthwhile exercise as people were genuinely interested in our site and we had good leads, probably more so than we have had at big field days where we have tended to get lost in the midst of the Big Guys!
We appreciate all the hard work that went into planning such an impressive event for the first Qld Beef Expo, and Performance Feeds – Anipro were delighted to be apart of it. We made some great connections and look forward to the next.
We found and spoke to a huge range of new customers, got to say gday to many of our current customers, and showcase some of the different things we do, the event was great value, and we cant wait to do it again!
The inaugural Beef Expo was a wonderful opportunity for us to highlight our beef cattle stud, Santa Gertrudis cattle and the Darling Downs as a beef cattle hub. The Expo was a great success for us with a continual flow of enquiries and follow-up opportunities. We will be exhibiting again in the future and imagine other beef associated companies will jump on board to take advantage of long-term benefits of exposure at such an event.
2016 Visitor Survey Results
How would you rate this event overall ?
- Good – Excellent 73%
Would you recommend this event ?
- Yes 71%
Did you make any purchases at this event ?
- Yes 59%
Are you likely to attend the Event again ?
- Yes 71%
Main Products of Interest
Data provided by polled patrons at the 2016 Queensland Beef Expo and Farming Field Days.
- Cattle Breeders 73%
- Cattle and Livestock Equipment 73%
- Agricultural Equipment 69%
- Feeds and Supplements 57%
- Clothing and Safety Gear 40%
- Fencing Products and Services 40%
- Tools and Accessories 40%
- Tractors and Machinery 38%
- Tanks and Irrigation 35%
- Motorcycles and Quads 16%
2016 Visitor Testimonials
It gave us an insight into new breeding supplements. We found the expo very informative. We hope that next year it will be on again.John
I was interested in the bull sales and found them informative on quality and prices.Bruce
The Agri-Business Development Institute Seminars were extremely informative. Very useful and can be applied to a variety of situation.Megan
My wife and I had a great time there was an excellent variety of products that kept us both busy. We stayed longer and spent more than we thought we would and left very happy.Fred
It was a great opportunity to see all the up to date farming products in one location. And to research and talk to the farmers about the breeds of cattle. For us it was an opportunity to gather more information and see what is the latest and greatest in feedstock, cattle husbandry and choices of cattle for our region.Sam
I find it is important for the area and for farmers, beef cattle owners. Also workplace health & safety.Bruce
The event was a great start. It was very enjoyable and well planned.Liz
I found the displays and exhibitors to be informative and relevant to the agricultural industry.Megan
2016 VISITOR EMAIL NEWSLETTER
EMAILS SENT OUT TO SUBSCRIBERS
Our popular Email Newsletter Club consists of patrons who have joined to receive information about the event. Featured exhibitors, list of exhibitors and Entertainment were continually promoted within these emails sent out daily and weekly leading up to the event.
INDUSTRY FORUM & DINNER
The Inaugural Industry Forum and Dinner was well supported and sponsored by Performance Feeds – Anipro Liquid Supplements. A total of 96 guests attended the Forum on the Wednesday evening at the Glenvale Room, Toowoomba Showgrounds. Expert presentations by Peter Cush of Performance Feeds, Dr Ben Lyons of Food Leaders Australia and Toowoomba & Surat Basin Enterprise and Peter Mowett of Animal Biosecurity and Welfare for this event were excellent.
WOMEN ON THE LAND HIGH TEA
The Inaugural Women on the Land High Tea was well supported and presented by Fairholme College Toowoomba. A total of 86 guests attended the High Tea on the Saturday morning at the Toowoomba Showgrounds.
Heartfelt presentations by Dr Linda Evans the Principal of Fairholme College and Nicki Blackwell and Natasha Johnston founders of Drought Angels for this function were excellent. A dance presentation from the students of Fairholme College and Fashion Parade presented by Nicolette Gormley from Hip Pocket Workwear & Safety and students of Fairholme College provided light entertainment.
To cap off an enjoyable ladies morning Georgia Pitman, from Fairholm College, showed us why she is the 2016 Australian Whipcracking Champion.
2016 Website Statistics
8 weeks out from the event
From 9th July to 3rd September 2016.
First Time Visits
Website Page Views
(week of event)
The website page views was collected from www.beefexpo.com.au on the week of the event. From the 29th August to 3rd September 2016.
Monday 29th August 2016
Tuesday 30th August 2016
Wednesday 31st August 2016
Thursday 1st September 2016
Friday 2nd September 2016
Saturday 3rd September 2016
2016 Facebook Event Page Statistics